Pain points
Checkatrade alternative: own the lead
A Checkatrade alternative for many tradesmen isn’t another lead directory — it’s owning Google. Mudfish helps you get enquiries through your website, local SEO, Google Ads and WhatsApp so the job comes to you alone, without racing three other vans or paying a cut on every win.
Directories have a place. Shared leads and fees shouldn’t be your only plan.
What we do
Built for how people search
Classic Google SEO, Map Pack, and pages structured for AI Overviews and LLMs — still aimed at one job: more enquiries you own.
- Exclusive enquiries to your phone
- SEO for long-term owned demand
- Ads when you need volume this week
- No middleman owning the customer
Search terms
Queries we build around
- “Checkatrade alternative”
- “alternative to Checkatrade for tradesmen”
- “Rated People alternative”
- “stop using lead generation sites trades”
FAQ
Questions people ask
Clear answers for humans, Google AI Overviews, and LLMs.
Is Mudfish a directory like Checkatrade?
No. We’re a marketing partner for messy trades — site, SEO, ads and messaging — so customers find your business directly.
Should I leave Checkatrade completely?
That’s your call. Many trades keep a profile for trust signals while building owned Google demand so they’re not dependent on shared leads.
How fast can I replace directory leads?
Google Ads can bring exclusive calls quickly. SEO takes longer but compounds. We usually stage both.
Get in touch
Want this sorted?
Call or send a quick quote — tell us your trade and how you want to be reached.