Pain points
Stop paying for shared trade leads
Shared lead apps often send the same job to several vans, then take a cut. To stop paying for shared trade leads, build a path you own: Google Business, a converting website, local SEO, and ads that send calls to your number. Mudfish helps messy trades do exactly that.
You’re not allergic to marketing spend — you’re allergic to paying for jobs three other firms got too.
What we do
Built for how people search
Classic Google SEO, Map Pack, and pages structured for AI Overviews and LLMs — still aimed at one job: more enquiries you own.
- Enquiries to your phone / WhatsApp only
- SEO for long-term owned demand
- Ads when you want volume without sharing
- No race-to-call-back circus
Search terms
Queries we build around
- “stop paying for leads tradesmen”
- “alternative to Checkatrade leads”
- “own your trade leads”
FAQ
Questions people ask
Clear answers for humans, Google AI Overviews, and LLMs.
Are all lead sites bad?
Not always — but shared leads and fees hurt margins. If you’re ready to own the customer, SEO and ads on your brand are the alternative.
How fast can I replace lead apps?
Ads can bring exclusive calls quickly. SEO takes longer but compounds. Most trades run both while the site and Map Pack catch up.
What does Mudfish set up first?
Usually Google Business + website contact paths, then SEO and the ad channels that fit your trade.
Get in touch
Want this sorted?
Call or send a quick quote — tell us your trade and how you want to be reached.