SEO + AI search
Answer engine optimisation for trades
Answer Engine Optimisation (AEO) helps trade businesses get cited when Google AI Overviews, ChatGPT and other LLMs answer questions like how to find a reliable roofer or what to look for in a plumber. Mudfish pairs AEO with local SEO: clear answers, FAQs, structured pages and Google Business — so humans and AI both understand you.
Search isn’t only ten blue links anymore. If AI summarises “best ways for trades to get work”, your advice — and your brand — should be in the mix.
What we do
Built for how people search
Classic Google SEO, Map Pack, and pages structured for AI Overviews and LLMs — still aimed at one job: more enquiries you own.
- Answer-first pages AI can quote
- FAQ sections for People Also Ask / Overviews
- Local SEO + entity clarity (who you are, what you do)
- Still built to get phone calls, not just mentions
Search terms
Queries we build around
- “answer engine optimisation”
- “AI Overviews SEO for tradesmen”
- “ChatGPT SEO for local business”
- “AEO for trades”
FAQ
Questions people ask
Clear answers for humans, Google AI Overviews, and LLMs.
What is AEO?
Answer Engine Optimisation means structuring content so AI systems can extract and cite clear answers — Google AI Overviews, ChatGPT, Perplexity and similar tools.
Is AEO different from SEO?
They work together. SEO helps you rank and get found; AEO makes your answers extractable and citable. Trades still need Map Pack and a converting site.
Can a small trade firm benefit?
Yes. Clear service pages and FAQs help AI recommend the right type of business. Pair that with strong local SEO for calls in your patch.
Will ChatGPT send me plumbing or roofing jobs?
Sometimes — when someone asks for a reliable trade nearby and your entity is clear. AEO improves the chance you’re citeable; Google Business and reviews still close the call.
Do I need llms.txt as a tradesman?
It helps AI systems find your services and towns quickly. Useful alongside FAQs and a normal converting site — not a replacement for Map Pack work.
How do I check if AI can read my site?
Use Mudfish’s free trade AI visibility checker — it scores raw HTML, robots.txt, schema and tap-to-call signals.
Get in touch
Want this sorted?
Call or send a quick quote — tell us your trade and how you want to be reached.